Alright Alpha Babes, I’ve been asked countless times how I get my videos to look professional and what equipment I use. Videos have been requested however I’m still improving and adding new equipment and gear so I’m still not 100%. When I feel I’m ready, I’ll definitely make a video and share it with you but until then, I want to share 5 tips for creating quality videos for youtube, your blog or even instagram! If you want a quick and fast way, let me tell you that’s not what this post is about. You should have a goal of making quality video for quality views. I know… It’s frustrating and so time consuming but if it’s something you truly have a passion for, you’ll look past that and continue reading.
LIGHTING IS THE BEST AND FIRST INVESTMENT YOU SHOULD MAKE
Why? Because I had a Canon T4i for 21/2 of the 3 years I was on youtube and my videos were quality. Don’t worry about cameras. Worry about the lighting. If you are fortunate enough to have natural lighting from windows, take advantage. I WISH I had only that to light my videos. It’s what I prefer and I feel It creates a sense of relateability. I love a good studio set up and If I could have everything, I would. The reality is I don’t have everything yet and I save to invest. The best lighting situations follow below
- Natural daylight from windows
- Studio Lighting (ring light, soft box lights, studio lighting)
- A Mix of both
SOUND QUALITY IS THE SECOND MOST IMPORTANT THING TO INVEST IN
Having went to school for audio engineering and graduating with degree’s in the field, I feel I do have more than enough knowledge when recommending Mics and other sound equipment.
Apart of sound is music too. When I hear something, I tend to break it up into pieces to hear each element. (All those years of training paid off) Not only can I recommend a few great Mics, But I can tell you that it does make a difference. You might not think so, but when you compare the regular input from your camera to an external, you’ll thank yourself.
WHAT YOUR BACKGROUND SHOULD LOOK LIKE
I’m a fan of white backgrounds. It’s timeless, easy, and makes you or whatever you want to stand out. I’ve always been a fan of white backgrounds. You can search for my old videos to see the transitions from walls to curtains to fabric. I’ve used curtains and fabric a lot of the times and there was a time I tried a DIY green screen. Whatever you use, make sure you light it properly. You need to have a separate background light or place your lights in a way to where you don’t see shadows and you can separate yourself from the background.
- Background Set up (Room, pictures etc…)
- Fabric (Sheets with patterns, sequins or solids)
- Seamless paper (More on the expensive side but works)
WHAT CAMERAS YOU SHOULD BE LOOKING AT FOR VIDEO
As I mentioned above, I’ve used a Canon T4i for years. Before that I had a regular camera that zoomed into my face making it look huge and a light that was so darn harsh.
You gotta do what you gotta do right? Some will say the camera doesn’t matter, it’s about the lens. And I find that partially true. The better the camera processes video/images, the better the lens works. Sure, you can purchase a great $1500 lens but If you have a body that doesn’t auto focus properly or doesn’t shoot in HD, what’s the use? I believe they both have to work together to get the look you are going for.
- Canon T6i (This is a newer model of my older T4i)
- Canon 70D (For those who are more advance)
- Canon Mark 5 III (Uber advanced… coming for you soon my friend 😉
- Sony A5100 has a flip screen so you can see but has great HD
- Any HD Camcorder would work too.
I’d like to mention that most bloggers and youtubers go for DSLRs because the video is pretty darn good and it doubles for pictures. Since I’m a fashion blogger, I need that for style shots so that’s why I decided to invest in DSLRs over camcorders or regular cameras with video. I do have a Sony Rx100 that I use to take my instagram pictures with that’s pretty neat too!
THUMBNAILS ARE EVERYTHING! DON’T IGNORE THEM!
My thumbnails have been through it. I’ve tried the colorful ones, black and white, neutral and I finally found a style that works for me and my brand. These promote your video more than your words can. Of course you need the content to back it up, but make sure your thumbnails are GOOD. Products, makeup tutorials etc… these need to be 100% to what you think your video is sharing. Closer shots and high contrast seem to get a ton of views but mine are the blogger type thumbnails that my viewers like.
- Products Should be close and visible
- Makeup looks should be as close to the video look as possible
- style shots work better when in multiple collages
- Text should be visible and large. If you can’t see the text, don’t use it.
BONUS INSTAGRAM VIDEO ADVICE
When it comes to making instagram videos there are apps on your phone you can use but I feel that takes too much time and I’m a picture hoarder. You know that message that says you’ve ran out of memory and cannot save anymore? Yep! That’s my Phone! So, I recommend using the editing software you have, taking the current video you uploaded and edit it down to 1 minute since Instagram updated the length of video. After editing it down to 1 minute, make sure you watermark it so brands and anyone who reposts gives you credit. Often times I have no idea who it is in the video and I have no name to go by so adding this at the bottom corner will work perfectly.
Since Instagram sizes the video automatically now (It used to be square only) You can post the full 16:9 ratio and your feed will still look cohesive.
How do I send it to my phone?
Well, there are several ways. You can plug-in your phone to your desktop and import it using iPhoto. Email the clip to yourself via drop box (Note quality will be reduced)
Or if you took it on your phone, just use an editing software. Whichever way you decide, Video on instagram is becoming pretty popular and I myself, have been adding little video clips to my feed too.