Instagram is a huge tool when trying to promote your product. People love to see visuals and I’ve learned when creating my Instagram theme, It’s not always about the camera or having a team to help you get a great theme especially when you first start out. For those of us who are still a one Woman or Man team, we’ve got to get creative and use what we have and invest in cameras, lens and possibly a personal OOTD photographer later.
I wanted to create a Blogger Guide To Creating An Instagram Theme because I’ve read a bunch of these and they never really helped me because it was either vague or not my style. It took a few tries to find what I like and the editing sequence that worked for me. If you aren’t into editing much and you don’t like Instagram themes, don’t read this post. It’s not for you! If you’re looking for tips and tricks on how to take shots and how to minimally edit, you might want to give this post a chance.
BLOGGER INSTAGRAM THEME TIPS
I recommend you decide your color palette first. Think about if you personally like cooler pictures with more blue tones or if you are more of a warm toned Gal. I like my photos more cooler and blue toned. It’s a lot more edgy for me and my fashion style is pretty much the same. To bring in warmth, I like to add blush tones and add white but you’ll see in my current feed situation that its cooler tones.
- Do I like cooler tone images or warm?
- What are some colors I like that compliment each other?
- Am I strictly beauty, lifestyle, travel or fashion? Or maybe a little of all of them?
Get an overall idea so you know the type of content you’ll be sharing with that growing page full of other bloggers and friends who might want to try out a theme too!
CREATE A COHESIVE VISUALLY APPEALING INSTAGRAM PICTURE
- Take shots that you feel look good. – I’ve tried the angles others mentioned and they aren’t flattering on me. I have a big forehead, sometimes I have a pimple and my hair doesn’t always lay right. I’m not at effortless picture level yet. One of these days I’m sure it will happen. When you have someone take the pictures for you, they can capture things you can’t. But If it’s you taking you, it’s a little hard to stay natural and not be so posey-posey. (Just practice and learn your angles)
- Use other blogger feeds as inspiration but don’t completely try to copy. If you see something you like, take note but don’t try to copy it completely because those usually don’t turn out the same. (Believe me, I’ve experimented with those flatlay shots)
- Filters create a specific atmosphere you are going for. Play around with your current editing apps and just find what you like. It will change but once you get to a place where you’re obsessed, stick with it!
- What to do when you want a specific theme I love a Lifestyle theme I Alternate OOTDs, Selfies, MOTDs etc… If you are strictly Fashion, Try detail shots, full body shots and selfie shots for accessories. Whatever it is, give it variety!
- Just ask for help for those tricky shots I get my husband to take my OOTDs For my blog and If I’m shooting a lookbook. Ask a friend or family member and make sure you give them direction on how you want the photo taken. Use example pictures and try to direct them and make sure they take a few so you have options. #InstagramHusband ROTFL!
LET’S DISECT MY INSTAGRAM PICTURES
The oh so popular coffee shot. Who doesn’t like coffee? In this picture I wanted to add elements of comfort and make it look cozy. Cooler toned photos can look very… well, cold! Adding decorative pillows on top of my marble counter top and mixing metals give this shot the feel I was originally going for. TIP: Always have a focal point and try to use odd numbers for props. I don’t know why, but it just looks better.
Product Shots or Flatlay pictures are another favorite. I wanted to display this box of makeup without placing them everywhere so aligning them together created lines and the colors worked perfectly. (Black, White, Blush, Gray etc…) See why It’s important to pick theme colors? TIP: Try angling your camera/phone & layer items around it to create texture.
Fashion, OOTDs and Styling Shots I like to take “From Where I stand” #FWIS shots of my outfits when I can’t get a full outfit picture. I like to use the street/road (Be safe when doing this) They are my favorites because it shows off the outfit without having my face in the image. TIP: Stick your butt out and bend forward to get a good straight on shot. Use Natural day light and try to shoot during the golden hour (evening around 5-6pm)
Scenery and Travel Shots I try to take these and keep them as natural as possible with little to no editing. The only thing I did with this one was add a black & white filter and sharpened the image. These are easy and if you live in places where it photographs well, take advantage! Not all of us are that lucky! LOL! Tip: Shoot with the sun or light in front of you so it doesn’t create shadows. When taking landscaping shots, try angles and try off-center techniques.
Food pictures To be honest, I just wanted to share my awesome french toast I made a few days ago. Doesn’t it look yummy? Anyway, for food shots try a high shot. Use this technique for a restaurant, coffee etc… TIP: Try to use cute plates, cookware and mugs to make a food shot more appealing.
Selfies, Makeup Pictures & Beauty shots We all do it. So why not perfect it each time. This picture was taken with my Canon 70D and studio lighting. You can see the difference from the iPhone quality and DSLR. (It’s gonna be that way) I used my ring light and flash to give an over exposed look and then took to vsco cam and added a slight filter. If I have pimples or anything I’ll usually use the patch tool on facetune but for this one, I didn’t have to do that. Enhanced contrast and sharpened and BAM! Selfie.
PROPS FOR BLOG & INSTAGRAM PICTURES
INSTAGRAM EDITING EXAMPLES
I made a video covering different pictures and how I edit and what I use to edit my Instagram pictures that you can watch so you get an overall idea of my workflow. I still use all of these consistently and they have helped me achieve a blogger goal instagram feed! Checkout How I take pictures for my blog for more ideas!
Want a guide for taking better pictures using your iPhone or another mobile device? Sign up and get my Image tip Guide fo’ free! It has my personal tips and tricks to getting great pictures for Instagram, Facebook or Twitter!