I’ve gotten a lot of questions about how to create a cohesive and visually appealing Instagram feed. I’ve written posts on it before that you can check out and, I also have
A full demo on different ways I’d edit a picture that you can watch here.
Having a visually appealing Instagram feed can attract new followers and help you gain brand deals from top beauty brands, collaborative opportunities from influential people and teaches you how to learn about your camera, angles and a lot more.
The question I’ve been getting is HOW. Kalei, How did you learn to make your feed look put together? If you’ve followed me in the past, you know my feed wasn’t the best. It wasn’t until I decided to put effort into it and teach myself how to create a feed that I personally loved. I’ve watched almost every youtube video, read every blog post on how other influential bloggers and youtubers make their feeds look professional and they didn’t help me at all. I’ve tried. It wasn’t until I started trying a different approach. One that I’m going to teach you that gave me that aha moment. If you clicked this post, it means you want to learn my personal tips and tricks and I’m not holding back! I’m going to give you the goods because I believe everyone should have a pretty Instagram feed.
THE HOW TO DO IT
The amount of questions I’ve received to make a video on this was a great overwhelming request. I feel like how isn’t the most important thing to ask because I can tell you how, I can create videos on how but It wouldn’t do you any good because it’s not me taking the picture. Everyone has a different eye for beauty, style and angles. The pictures I take won’t be the same ones you take because I have a style. I can give you the entire step-by-step tutorial but I guarantee it won’t come out the same. So the question you need to ask is what makes a cohesive feed.
WHAT MAKES A COHESIVE INSTAGRAM FEED
Some say sticking with the same type of photos, alternating, sticking to a color pattern or angle. I say, you can make a theme with any photo you take. It all depends on lighting, angles and sometimes editing. I’ve found that sticking with a consistent color or item or learning how to make an ordinary image interesting is what makes your feed look incredible.
My tip would be write down 5 specific topics that interest YOU. If you want to do a mix of video tutorials and makeup stills, make sure you do that. But try to be in the same exact location or lighting situations. If all your videos have a white background with the same photo wall, that will help create a theme. If you are going for an all orange theme, have something consistent that’s orange.
In this theme, you can see there are many things going on. My food, beauty products, fashion/ootd but what is consistent?
My outfit pictures are from an angle, the colors are consistent (blush, gray, navy, black etc). I alternated with light and dark images to give contrast.
You see? You can see the HOW right here. But what makes it consistent and the way it was put together is what you should be concerned with.
LEARN YOUR ANGLES
Angles make a feed interesting. If you have several pictures using the same angle, the feed looks the same. But you want a cohesive feed that has multiple angles that work together, you’ve gotta do the research. For my detail outfit pics, I have a signature “birds-eye view” It doesn’t show my face but it gives an overview of my outfits. I like that because most OOTDS are full shots. Try to take pictures angling your camera or iPhone. Sometimes you’ll take a straight on shot but it might look better if you angle your camera or even your body position.
PICK CONTRASTING COLORS
Themes often have a color pattern and that makes it cohesive, I applaud those who can do all white themes because I can honestly say, I can’t. I like the color too! I’ll usually go with a light complexion, a dark contrasting color and a supplemental color. My signature on my youtube channel and here on my blog are blush, navy and black, gray and gold. After you decide what type of feed you want, find colors that compliment what you’re trying to achieve. You can straight up a copy, but again, if my eye sees something that might mesh, yours would probably see something a little different. So don’t copy. Find your own thing. Believe, me I’ve tried to mimic editing and shots. DIdn’t work out for me.
Yes, it matters. I’ve been taking all my Instagram pictures using natural regular day light. I used to use studio lighting and it lost the relate-ability. I wanted my pictures to be something that anyone could possibly achieve. If I had a photographer to always take my pictures, I’d still use natural daylight. Tip: Be sure you have many options when taking images, use the favoring tool on you iPhone and make sure you weight your options.
HOW TO TRANSITION INTO NEW THEMES
This was a toughie for me. I didn’t really understand how to seamlessly transition into new themes when I was tired of the other one. Michelle Phan knows how to do this using colors that blew my mind but what about regular themes like mine? Here’s how I learned that:
Do you notice something consistent in this theme? This is my current Instagram theme that I’m deciding if I should transition into more beach like colors or to stick with the cool tones a little longer.
I’ll give you a few to identify what I did to seamlessly transition themes…
Did you figure it out? If you did, you know that gold is the consistent element in all my photos that will help me transition this cool tone feed into a warm tone one. Now, you are probably like… there isn’t gold in some of these images. You’re right. But it looks that way doesn’t it? Why? Because My skin tone is in the same family of gold and yellow. Black is another consistent color that can easily transition too. See? I purposely take pictures with gold so when I switch to a warm tone theme, it works. That’s a major key *In my DJ Khalid voice*
I also typically use the same filters with more or less and I do de-saturated a lot. Unless it’s a makeup look, I try to give it that film like look.
Personally, I want my videos to look like movies and my images to look like a professional took them. I’ve always had an eye for photography and a sense of visually appealing ways to translate things into pretty photos. If I had a photographer, I promise I’d always have bomb OOTDs.
WHAT I TAKE MY PICTURES WITH
Almost all my pictures were taken with my iPhone 6. I make sure I tap the screen to get clear and sharpened images and when I take the pictures, I take multiple images. The photo above was the first shot. I took it during the golden hour between 5pm and 7pm est on a rooftop. You can see the details, the skyline, texture. Everything!
This image was taking with my DSLR Canon 70D. I used a VSCO filter (Check my how I edit instagram pictures for filters used)
I toned it down to a +6 which is what I do for all my images and this was taken around 6pm est. (Again, the sun has gold tones and the filter emphasized that detail)
Another camera I use is a Sony Rx100 for my selfies that I love too! But you need to know that you don’t need expensive cameras or have a bunch of places to take great pictures. Although that would help, it’s not necessary. Use your creative mind to make great pictures.
I hope this helped you along with the previous information I provided in this post and this video. Feel free to leave comments below if you need me to answer your questions about creating a cohesive Instagram theme and I’ll do my best to help you out! I love you all and remember, #stayalpha
SHOP PROPS FOR INSTAGRAM THEMES THAT I LOVE
This post is exclusively for the Alpha Babe Nation and not available to those who don’t sign up for the list. If you want to share this post, encourage your friends and family to sign up here to gain access. Please remember the terms you agreed to when signing up for the Alpha Babe Nation that you can review in your sign-up doc email that you received.